The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Soft in white, bold in gold @sherrihill , #gold #sherrihill #promdress #white #prom CMV: Change my view from seeing this dress as blue and black to seeing it as white and gold. : r changemyview Is This Dress Blue And Black Or White And Gold? Here's What The Experts Say ELI5:Why does this dress appear white gold to some people and black blue to others? : r explainlikeimfive Sherri Hill Prom & Beyond And The Prom Store 54846 Prom & Beyond and The Prom Store